Tasked with conceptualizing social content for Earls’ new restaurant opening in Miami and Highball Crushes drink launch, I produced a short-form video for Instagram along with a set of supporting Story assets
New Location Launch Video
Designed and edited a short-form Instagram video announcing the opening of a new Earls location. The goal was to convey a sense of excitement and community while staying true to the brand’s polished, contemporary aesthetic. I focused on pacing, typography, and brand cohesion to create motion content that felt authentic to Earls’ tone.
This was a version which I felt did not represent the vibrant and playful energy of a new store opening so I decided to scrap this!
High Ball Crushes
To support the launch of Earls’ new High Ball Crushes cocktail line, I designed a vibrant and engaging series of Instagram Stories that captured the playful energy and refreshing flavour profile of the drinks. The stories were crafted to not only introduce the product but also to drive anticipation, awareness, and in-store visits.
Each frame was strategically designed to highlight key ingredients, showcase the seasonal vibe, and feature animations that reflected the light, fizzy personality of the cocktails. The design approach focused on bold colors, fluid transitions, and lifestyle-driven visuals to connect with Earls’ social audience and elevate the overall campaign narrative.
The result was a visually cohesive and scroll-stopping set of stories that aligned with the Earls brand while injecting a fresh, summer-ready feel into their digital channels.
